82/51 Playfield Street, Chermside
The owners of 82/51 Playfield Street, Chermside, were looking to sell their investment property in a highly competitive apartment market. To maximise buyer appeal and achieve the strongest possible result, their Chermside real estate agent, Tony Aspinall, developed a strategy focused on presenting the property at its absolute best. By carefully planning the timing of the campaign and enhancing the property’s presentation, Tony was able to position the property to attract strong buyer interest from the moment it hit the market.
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Property Statistics
The Challenge:
The property owners were selling an investment property that was tenanted at the time. While the property represented an excellent opportunity for investors, selling with tenants in place can limit buyer access for inspections, and make it more difficult to showcase the home’s full potential.
On top of the property being tenanted, the apartment was entering an over-supplied market where buyers had plenty of choice. To achieve a premium result, the campaign needed to stand out from competing listings and appeal to the widest possible pool of buyers from the outset.
The Strategy:
After assessing the market conditions, Tony recommended delaying the campaign until the tenants had vacated the property. This allowed unrestricted access for inspections and created the opportunity to professionally stage the apartment, ensuring it presented to the highest standard and allowed potential buyers to imagine themselves living in the property, rather than seeing a series of empty rooms.
By combining premium presentation with a well-timed marketing campaign, Tony positioned the property to appeal to both owner-occupiers and investors. The strategy was designed to generate immediate buyer interest, maximise competition, and give the owners the best opportunity to achieve a strong sale in a competitive market.
The Outcome:
The strategy delivered an outstanding result, with the property selling after just 7 days on the market. Despite an over-supplied apartment market, the campaign generated strong buyer interest from day one, and attracted multiple competitive offers.
After negotiating with all buyer parties, the property sold for $834,000, demonstrating the value of careful campaign planning, professional presentation, and strategic marketing. By waiting until the property was vacant and presenting it at its best, the owners were able to stand out in a crowded marketplace and achieve an excellent outcome.
Your Chermside Property Expert
With a deep understanding of Chermside’s evolving property market, Tony Aspinall helps homeowners and investors achieve outstanding results through strategic marketing, local market expertise, and skilled negotiation. By combining data-driven insights with a personalised approach, Tony develops tailored sales strategies that maximise buyer competition and deliver premium outcomes, even in challenging market conditions.
Whether you’re considering selling, investing, or simply want to understand your property’s current market value, Tony provides trusted advice backed by years of experience in Brisbane’s Northside property market.
Testimonials
What Sellers Are Saying In Aspley
Seller of villa in Kallangur, QLD
I have worked with Tony for over 6 years – he is always my first port of call because he is knowledgeable, approachable, reliable and prompt to reply.
I will continue to work with him well into the future as I put a lot of trust in him and he always delivers.
Highly recommended to anyone, whether you are starting your property journey, or a seasoned investor.
Seller of apartment in Chermside, QLD
The most important thing when selling our apartment was working with an agent with integrity, and Tony was above and beyond. From our first meeting with him, we felt assured by his local knowledge and insights into the market. Above all, he proved through his actions that honesty and integrity will help with a successful sale. Tony was able to secure a fast sale above our price expectations and I will definitely be recommending him to family and friends.
Seller of apartment in Chermside, QLD
Tony added exceptional value in setting expectations, providing advice and guidance, through to managing the procedural aspects of staging, inspection and sale.
Seller of house in Toogoolawah, QLD
Tony and Alex were amazing to work with! From start to finish their communication was great and we couldnât be happier with how things went. No complaints at all đ
Seller of townhouse in Kedron, QLD
It has been a breeze dealing with Tony when selling our property. He had a clear plan from beginning to end and always kept us upto date with what was happening. Would recommend and engage with Tony myself for any future buying/selling.
Buyer of unit in Fortitude Valley, QLD
Tony (and Alex) were great to deal with when buying my property. They were professional, approachable, and kept communication clear and consistent throughout the process. Everything went smoothly, and they were helpful in answering questions and coordinating details along the way. Overall, a positive experience and Iâd happily recommend them to others looking to purchase.
Seller of unit in Fortitude Valley, QLD
Tony was professional throughout the sales journey for my property. As a foreign investor, navigating the regulatory, tax and sales processes were quite daunting, and Tony was always there to provide support and clarity. Thanks Tony! Wishing you continued success!
Seller of townhouse in Kedron, QLD
It has been a breeze dealing with Tony when selling our property. He had a clear plan from beginning to end and always kept us upto date with what was happening. Would recommend and engage with Tony myself for any future buying/selling.
Seller of apartment in Chermside, QLD
Tony went above and beyond to help sell our unit. We sold it very quickly with no issues at all. He also help out with repairs that were needed and I recommend him to anyone wanting to buy or sell real estate.