Sell Your Property with the Leading Real Estate Agency in Brisbane North

From Aspley and Zillmere to Chermside and beyond, our award-winning agents deliver high-performance sales results across the entire Brisbane Northside. Trust McGrath Aspley to secure a premium price for your home through local expertise and world-class marketing.











Why Sell With A Local Expert?

When it comes time to sell, many homeowners default to the agent who managed their last sale, or to whichever name is most recognisable across the city. This is understandable, but it can mean overlooking the agents who know a specific suburb best.

A local expert spends their working life in one patch of Brisbane’s north. They know which streets are attracting the most buyer interest this year, which features local buyers are prepared to pay a premium for, and how a property in Aspley or Chermside compares to what else is currently on the market nearby. This kind of detail is difficult to replicate from outside the area, no matter how large the agency.

McGrath Aspley agents work exclusively in their own areas across Brisbane’s north, including Aspley, Zillmere, Chermside, Chermside West, Everton Park, Wavell Heights, Boondall, Nundah and more surrounding suburbs. That focus means each agent understands the demographics buying in each suburb, from young families to downsizers to investors, and can shape a marketing approach around who is actually likely to buy your specific property.

This local knowledge is combined with an established sales process built on the wider McGrath network and resources. Every listing follows the same considered approach to marketing, negotiation and communication, regardless of which agent is managing the sale. The result is a team that pairs genuine, on-the-ground understanding of the local market with the consistency and rigour of a proven process.

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Understanding the real estate sales process and how to maximise your property value

We believe that selling a house or property can be stress-free and exciting when you have the right local knowledge and insights, partnered with a supportive real estate agent and sales system.

Let us guide you through each step on how to sell your house or property and how to achieve the best possible sales result.

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What are the steps to sell my house or property?

  • research 52
    Research your local market
  • appraise 52
    Have your property appraised
  • auction 52
    Choose a sale method
  • sparkle 52
    Prepare your property for sale
  • contract 52
    Engage a conveyancer / lawyer to draw up contract
  • ipad 52
    Marketing of your property
  • offers 52
    Offers received or property goes to auction
  • contractsigned 52
    Contract signed and deposit paid
  • key 52
    Property settles
  • champagne 52
    Celebrate a great result

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What is a Property Appraisal?

A key first step when you are considering selling your house or property is to have a property appraisal. This is an easy and informal process that will provide you with an estimated market value of your property.

Read more about what an agent looks for when appraising a property, and how they determine the market value.

Learn more about the Property Appraisal Process

Choosing the best way to sell your home

There are three key ways to sell a house or property in Australia:

  • Private treaty / private sale
  • Auction
  • Tender / expression of interest

Whilst your real estate agent will advise you on the best method of sale for your property, understanding the options is important so you can make an informed decision.

Your real estate agent is the best person to help guide you. They will consider the following elements before recommending the best method of sale:

  • Property type
  • Property location
  • Market condition
  • Timing (how quickly you want to sell)
  • Personal preferences

Your agent’s goal is to sell your property for the best possible price and the method of sale is key. Discussing this up front with your real estate agent is an important piece of the selling puzzle.

Understanding the different ways to sell your property

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What is the best way to promote and advertise your property

One of the most important factors of a successful sales campaign is the marketing plan.

Creating one that reaches all possible local and active buyers, as well as pinpointing potential passive and out of area buyers, can have a big impact on your final sales price.

As the costs to market your property are separate to the agent’s commission, understanding the options you have at your fingertips is a good idea.

A strong property marketing plan could include:

  • Professional property photography, copywriting, floor plan, video
  • Signboards
  • Digital advertising
  • Real estate portals
  • Print media advertisements and editorial
  • Drop cards and property brochures
  • Email to agent’s database

What are the best ways to advertise or promote your property?

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What are the costs of selling a house or unit?

Selling a property comes with a number of costs, some of which are unavoidable while others are optional. As a seller, being aware of the main costs is important for budgeting and to ensure you are not hit with any surprises down the track.

The main costs you will be faced with when selling a house or property are:

  • Conveyancing / legal fees
  • Agent commission
  • Photography and property videos
  • Marketing costs
  • Renovations and cosmetic repairs
  • Styling to sell
  • Auction fee if appropriate
  • Home loan exit fees
  • Moving costs

It is a good idea to talk to your local McGrath real estate agent about the cost of selling a property in more detail. Being prepared for these costs can help the sales process run a whole lot smoother.

What are the costs of selling a house or unit?

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How do I maximise my property’s sale price

What are the key decisions that impact the success of my property’s sale?

When selling your house or property, you will be expected to make a number of key decisions. These decisions can directly impact how many buyers you attract, how quickly you sell and how much you sell for.

Here are some key considerations you should be aware of when selling your house or property and how they can impact the success of the sale.

Prepare your home for sale checklist

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Why Choose McGrath Aspley?

McGrath is one of Australia’s most respected real estate brands. The Aspley team brings that excellent process and level of customer care with genuine local expertise across Brisbane’s north.

We specialise in residential sales across Aspley, Chermside, Bridgeman Downs, Carseldine, Bald Hills, Zillmere, Everton Park and surrounding suburbs. Our agents are active in these communities, not just transacting in them.

When you work with us, you are getting people who understand the nuances of this market at a street level. That is the foundation of any accurate, trustworthy appraisal.

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Frequently Asked Questions

The following questions are ones we hear regularly from homeowners across Brisbane’s northside.

We hope these answers are useful, and please do not hesitate to call us if you have something specific on your mind.

The most important factor is genuine local experience in your specific suburb, rather than a big name or citywide reach. Look for an agent who can show recent sales results in your area, understands current buyer demand, and has a clear marketing plan tailored to your property. McGrath Aspley agents work exclusively across Brisbane’s north, including Aspley, Zillmere, Chermside, Chermside West, Everton Park, Wavell Heights, Boondall, Nundah and more surrounding suburbs, and can speak to what is happening in your street, not just your suburb.

McGrath Aspley specialises in residential sales across Aspley, Zillmere, Chermside, Chermside West, Everton Park, Wavell Heights, Boondall, Nundah and the surrounding Brisbane northside communities.

Each method suits different circumstances. Private treaty involves setting an asking price and negotiating directly with buyers, auction creates competition among buyers within a set timeframe, and expression of interest invites offers without a set price, which can suit unique properties. Your agent will recommend the most suitable method based on your property type, location, current market conditions and how quickly you want to sell.

Selling timeframes vary depending on the suburb, property type and current market conditions. Your local agent can give you a realistic estimate based on recent comparable sales and current buyer activity in your specific area, which is one of the reasons an initial appraisal is a useful starting point.

The main costs to plan for include agent commission, marketing and advertising, professional photography, conveyancing or legal fees, and any styling or presentation work you choose to undertake. Some sellers also factor in home loan exit fees and moving costs. Speaking with your agent early gives you a clear picture of what to expect before you commit to a sale.

Commission rates vary between agencies and are typically negotiated as part of your listing agreement. Your McGrath Aspley agent can walk you through commission structure alongside the marketing costs involved, so you have a full picture of the total cost of selling before you decide.

Not necessarily. While some improvements can increase buyer interest, many cosmetic changes such as fresh paint, decluttering and general presentation can have a meaningful effect without the cost of a full renovation. Our Prepare Your Home For Sale checklist covers practical, low-cost ways to present your property well, and your agent can advise on what is worth doing for your specific home and suburb.

An effective marketing plan reaches active buyers already searching in your area, as well as passive buyers who may not be looking yet. This typically includes professional photography and floor plans, listings on major real estate portals, signboards, digital advertising and, in some cases, print media. The right mix depends on your property and target buyer, which your agent will factor into your campaign.

The price you achieve is generally shaped by a combination of factors: how your property is presented, the strength of your marketing campaign, your chosen method of sale, and current demand in your suburb. Working through each of these with your agent, rather than treating them separately, tends to produce the strongest result.

A professional appraisal is a useful first step, as it gives you a realistic, locally informed price guide based on recent comparable sales. McGrath Aspley offers a free, no-obligation sales appraisal for homeowners across Brisbane’s north. You can read more about what’s involved on our sales appraisal page, or request one directly.

Thinking Of Selling Your Brisbane Northside Property?

Whether you are planning to sell this year, thinking about it for the future, or simply want a clear picture of where you stand, our team is ready to help. A free, no-obligation appraisal from McGrath Aspley gives you expert local insight you can actually use.

Complete the form on this page to get started, or call our friendly team on (07) 3265 5348. We look forward to hearing from you.

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